This project was completed as a part of the coursework for a three month immersive UX design program.
In a team of three, we were tasked with examining BumbleBFF's current state, and modify it in any ways we saw fit in order to suit the needs of our users.
UX/UI Designer on a team of three
Principle UI/Visual Designer
User Research and Research Synthesis
Sketching, Wireframing, and Prototyping
Conducted 13 user interviews with the goal of understanding how they make friends online.
In the research phase, our users revealed that they really trusted Bumble as a company. It was my job to leverage that trust in the branding of our app, while simultaneously creating distinctions between our app and standard Bumble.
The primary color was created by modifying BumbleBFF's existing primary color. My goal was to make it more youthful, engaging, and vibrant to inject a sense of excitement and energy into the experience of the app.
The secondary colors were meant to be easily distinguished from the primary color, while also complementing it. Additionally, I wanted to make sure the palette integrated well with Bumble's primary color as seen on the far right side of the palette image.
When approaching the app's typography, I saw it as an opportunity to invoke a sense of familiarity with our users, and to create a sense of continuity between Bumble's brand and Beehive's. Therefore, I matched the typefaces used in Bumble's UI as closely as possible.
The honeycomb shape is meant to represent community, while simultaneously creating a visual connection with Bumble's hexagonal logo.
This video demonstrates the flow that our primary persona, Danielle, would take when matching with a potential friend.
Since she is an avid Twitter user, Danielle chooses to send Anne a message about the Tweet that is displayed on her profile.
